Monday, August 9, 2010

Jeff Monday Aug 09/10

This is a message of sorts to a young friend but really, it's for anyone and kinda to myself. I don't know if he will read this but I am going to assume he will...
Today I had this fleeting wish that I were younger. You see, the music industry is going through this amazing revolution and reset right now... as in, today. The old guard is weakening and the dinosaur, corporate structure mentality is collapsing right before our very eyes. The ways that we now create our music, how we build an audience and how that is forming into successful business is all so exciting that I just wish I were 21 again, had no grownup responsibilities (lol) and I could just follow my own brave and crazy artistic path. There is so much technology (which can now equal massive power) available to the individual that I never had when I was younger. Today I have a 250 track, fully automated, digital recording studio in my freaking basement and completely run all my world wide access business (this website as an example) right out of my home office! When I was starting out recording in 1980 the secrets of the business and the workings of the machinery existed in huge buildings and were obscured from view by tight fisted, sometimes duplicitous but always charming men and women who had little or no intention of letting you in on their secrets unless you showed up with a good lawyer. We were also too foolish and impatient to try to look deeper into that machine to understand the workings of it all. If we did, we would have seen that it was flawed and perversely unfair. Some did, to their benefit. I, unfortunately, did not. I am somewhat ashamed of this admission but let's put it down to youthful naivety and impatience and not dwell too harshly on the past. Yes, I paid a high price for this oversight in time, lost love and wasted talent. However, I have been lucky enough and strong enough to have achieved a good measure of success in my career for which I am grateful for but I was just reading and researching on the net, as I am now wont to do on a daily basis and was flush with this knowledge and I just had this out of character moment of wishfullness which as we all know is a waste of time because genies do not exist. What does truthfully exist is our drive, determination and the opportunities, now more than ever, to take control of our own individual destiny. No promises of success, just the chance to do it on our own terms. Trust your instincts, get your music out there, take care of your business and keep the ones you like and love close to you and in the loop. Assume nothing. There is strength in that that is unbreakable. Read contracts, ask questions and never doubt your right to get what you want. Do it with grace, honesty and self power. Learn this now. The truth is it's never too late (I can attest to that because I know that the best years of my career are just beginning) but more importantly my young and talented friend, it's never too early to get wise. Oh yeah, there is no easy button either...
Rock on bro',
J.

Tuesday, August 3, 2010

Jeff Tuesday Aug 03/10

Babies, babies,
For several months I have been reading doom and gloom about how the music industry is tanking before our very eyes and how Live Nation has paid too much to represent the big touring acts which has pushed house fees, parking and vending through the roof (that's how they expect to make a profit kids as the big acts essentially demand ALL the gate profits), alienating fans and that the one time powerful and successful festival acts such as the Lilith Fair Tour seems to be cancelling more shows this year than they are actually doing. If you don't believe me here's a photo from Lilith, (that's Serena Ryder on stage). Look at those empty seats. Very sobering. We do not exist in the middle of this mainstream but, for several years I have been preaching to anyone who would listen (LOL) that we need to always take care of our fans in every way possible. We, as Streetheart try to maintain this credo as best as we can and I know it has worked for us. Our fans are our greatest resource pure and simple since, without taking care of this precious commodity, we'd be out of business...fast. I have watched first hand as artists have committed professional suicide onstage. Crippled by distorted perspective, venting their petty, ego driven grievances and bitches out on the one thing that keeps them alive and fed. Their fans. I have said it before. It is a privilege to play for the fans, not a divine right. Especially on our circuit. Our fans have been with us a lifetime. Do we let them down now, especially as those youthful memories become, more and more, a cherished part of our lives? Fear not my friends. We will always do our best to honor all the good fortune that has come our way. I only wish I had more time to take care of all that deserves attention but, at the very least I have a good and grounded perspective and I am thankfully free of any bitterness about life and how, in some misguided, insane way, feeling hard done by. Quite the opposite. I am blessed everyday to do what I do. Yes, our business is going through a tough time currently but the resourceful somehow survive as do the the ones aware and ready for change. Ironically, we are having the best year of the band's career in spite of the downturn in the industry. Does it mean we are better than everybody else? No, even though I am very confident about our product. There are a number of reasons why we are doing well at this moment but one particulairly important reason is the consistant respect we maintain for our fans. Which reminds me, after so many requests and pleading from longtime fans I am posting the actual, real and authentic (accept no substitute!) lyrics to Action as generously provided by the one man who should know these words inside and out, Kenny Shields. This should end all those arguments and bets abour Eiffel Tower and sports final... Anyways, enjoy and I hope that they are close to what you've been singing in your head for 30 some years or so...

ACTION

MEANWHILE BACK IN PARIS I WAS EMBARRASSED, BABE

A WEST BOUND AIRLINE TOOK HER AWAY

WAS WAY PAST MIDNIGHT THEY CAUGHT THE LAST FLIGHT

AND NOW WE’RE STRANGERS

AND I REALLY DON'T KNOW WHAT TOO SAY

I'M AFRAID NOW I'M GONNA THROW HIM THE BAIT NOW

HE MAY BE THE MASTER BUT HE REALLY GONNA PAY

TOOK UP MY LADY

THEY MUST BE CRAAAAAAAAAAAAAAAAZY

HE TOLD A LIE NOW BUT, BUT HE REALLY GONNA PAY

FOREVER FOREVER AND EVER AND EVER

AND A DAY

FOREVER FOREVER AND EVER AND EVER

AND A DAY

I'M GONNA FIND HIM

THEN I'M GONNA REMIND HIM

HE MAY BE THE BLOODY MASTER

BUT NOT ONE OF HIS FATE FATE FATE

HE LIED TO THE AGENT HE LIED HE LIED

BUT HE GOT HIS PAYCHECK YOU SON OF A *#@^#*

AND WHEN I FIND HIM

HE REALLY GONNA PAY

GONNA GIVE EM GIVE EM SOME OF THAT

ACTION ACTION READ ALL ABOUT IT YEAH YEAH

ACTION FOR SLANDER READ ALL ABOUT IT

IF YOU CAN READ LOOK AT THIS

ACTION ACTION READ ALL ABOUT IT

ACTION FOR SLANDER READ ALL ABOUT IT

STICK HIM IN THE GROUND SIX FEET DOWN

ACTION ACTION READ ALL ABOUT IT

FRONT PAGE NEWS BILL

ACTION FOR SLANDER READ ALL ABOUT IT

ON THE SUBWAY WALL PAUL

ACTION ACTION READ ALL ABOUT IT

NO NO SCREAM BLOODY MURDER

ACTION ACTION READ ALL ABOUT IT!

Take care of the things you love and don't be afraid to show that very thing. You will prosper in all ways, always. Thank you my friends. I owe you a lifetime of gratitude and kick ass rock and roll shows...
Peace out,
J.